Share price can go in both directions, i.e., it can increase as well as decrease.
When a stock is recommended as below:
PRAJ - It is the name/symbol of the stock
88 - is the current market price(abbreviated as CMP) as which it is trading
SL: 86 - SL = stop loss. In case the price goes down below 86, then you should exit the position by selling the shares. By doing so, though you will incur a loss, your loss will be limited.
TGT: 98 - It the expected price the share will achieve. So when the price is around 98, you can start selling the shares and book profits.