ICICIdirect is indeed better and much more User friendly and Professional than any other Online Trading comapany Website. I opened 2 3in1 acs in 2001. Brokerages are good in volume and incentives given do bring my brokerage to nearly the same levels as the other companies, just marginally higher. BUT and This is a BIG BUT, all of this is USELESS if there is no speed and we are constantly harassed by their immature TECHNICAL PROBLEMS !! The Share exchange is a real time market , u as well as I know Once a cmp goes thats it , it may never come back to the same level, so whats the use of all their finer points ??? I would say that if there is no SPEED while trading, no matter whichever website it is IT IS A USELESS ONE.