I wanted to own that stock for long time... since 280-330 levels..then it zoomed to 400 and then was on a down trend, thought it would stop at 350 and can cash in on the next result season...so bought for 15L and pledged it to take margins.....then there was accumulation of bad news..today is worse..20% down initially...but it is recovering.. My strategy is to invest in 2-3 good companies instead of buying several stocks and spreading the risk..but that got back fired badly.