harmads said:
Hi Karthik..
Can you please comment on the longterm prospects of Marico Ltd. and what can be expected of the scrip.
Thansk
Hi harmads
Sorry... had missed this one. Here is my view on the long term propects of Marico
Marico surged ahead in early December after a long period of inactivity. Last week it touch new heights after a very good Q3 results.
Marico's consolidated net profit rose 24% to Rs 21.91 crore. Sales rose 17% to Rs 303.77 crore. The growth in revenues was on the back of 15% volume growth in the Parachute Coconut Oil and 7% growth in the Saffola oil brand. On the other hand, the strong growth in profits was on the back of significant fall in the copra prices, the principal raw material for coconut oil.
About the company
Marico is the market leader in the hair oil segment, with its Parachute and Hair & Care brands. It is also one of the leading players in the branded edible oil segment with strong brands like Saffola and Sweekar. Besides hair and edible oil, the company has a presence in niche segments like Instant Starch (Revive), Anti lice shampoo (Mediker) and food products like jams and sauces (Sil). Marico also has a fee based marketing arrangement with Procter & Gamble (P&G) for marketing a few P&G brands through its own network. Parachute, Saffola and Sweeker are the key earnings drivers, contributing to almost 80% of Maricos turnover.
Fast moving consumer goods (FMCG) business is built on good brand equity and distribution network. Marico is strong on brand equity as it has already established brands like Parachute, Saffola, Sweekar etc.
It has been able to maintain its strong hold in the cocounut oil and edible oil market by a good strategy of coming out with variant so the same brand.
The market for branded edible oil is only 35% of the total and that of branded coconut oil is only 45%. Hence is enough room for growth. It is also making inroads in other hair oil segment like the Amla hair oil dominated by dabur.
Another future growth area could be the fabric care segment currently dominated by marico.
Marico is also concentrating on the international business concentrating on UAE, Bangladesh ( market leader in coconut oil) and even the US. Last year the overseas business contributed nealy 10% of the turnover.
Marico's Kaya skin care clinic has also done qute well. In over two years the number of clinics have grown to 34 numbers. Last year the turnover of this business was about 20Cr. This segment is expected to be a strong contributor for future growth.
Prospects
Overall a growth oriented company. It has transformed itself from a mere oil company to a beauty and wellness company. The FMCG sector is generally expected to do well in the coming year. This will be a very defensive investment with moderate growth. Dont expect spectacular returns. All the actions seem to be in the Construction sector. Manufacturing sector also will do well going by the talk of the FM in Davos.
Regards
Karthik