Trade Smart Online

Few suggestions:

1.)Rs. 15 / order is definitely the best in the industry so there is no need to change this plan It should be as it is

2.)Rs. 1899/ month unlimited is again the best in the industry..still with RSKV offering this at 1947/month unlimited..there is no particular incentive for anyone to consider switching if someone has already taken up this plan..so you need to take this piece of advice seriously ..please make this unlimited offering at Rs. 1799/ month unlimited ..so this offers some value proposition..noe combone this with the transaction charges of 240/crore in futures compared to RSKV's 230/crore...so effectively for you to be the undisputed best you either need to reduce your charges to Rs. 230/crore or better still if you can offer a better value proposition by charging Rs. 220/crore...so your offering automatically becomes the best in the industry on each and every paramater..Please give a serious thought to it

3.)From what I can get from your website you have two more offerings one is trade at .7 paisa in equity intra-day as well as FNO and Delivery @ 7 paisa and other is trade options at Rs. 7/lot

4.)What I am suggesting is that instead of having Rs. 7/lot for only options you need to give an option of Rs. 7/lot for futures as well as Rs. 7/ for every trade in equity intra-day ..so effectively you have third offering in which you charge Rs. 7 for every trade or lot...I am writing everything in minute detail to make you understand what I am proposing in a clear cut way

5.)and the final proposition is for very very small traders ..please make it distinct that for anyone trading the minimum cost would be .07% or Rs. 15/order whichever is lower ..combine this for Rs. 7/trade/order offer also..

What I have suggested is just slight changes in yout offerings...If you can combine everything which I have suggested you will be the best Discount Broker..

Understand once again that the value proposition you bring should be well defined and just become the Discount Broker offering minimum Brokerage...just concentrate on this single aspect and I am sure you will be able to attract many more people like me..

Do not try to do too many things..just concentrate on offering the minimum brokerage and in a transparent way..no extra charges in any form..Believe me you will get enough no. of clients to make this Broking Business an attractive proposition

I am sending my forms...Best wishes ....:thumb:
Hello Sumit,
Thanks for all your suggestions and also for taking out the time to explain them in detail.
Some of them might be a little difficult to implement at this point but we'll discuss and check what we can do about it.
 
Do you accept shares in margin for FNO? Do you provide a demo userid for NOW if I wish to try it?
Yes we do accept shares in margin. 50% of the margin has to be in cash and 50% (valuation after haircut) can be in the form of shares.

We do provide a demo userid for not. Please contact us through email/phone/website and we'll provide you with the same.
 
Well anyway I will tell you abot my observation Debanjan:

andd this is one missing element in SMARTTRADEONLINE'S Offering if filled will make them the Best Discount Broker...

In your trade with DLF you had paid Rs. 30 as Brokerage because you had done 2 orders...Here is where I expect SMARTTRADEONLINE to make changes ..like in ZERODHA ..where they charge Rs. 20 or .01% whichever is lower automatically...similarly SMARTTRADEONLINE should charge Rs. 15/order or .007% whichever is lower automatically....

By this I mean combining Rs. 15/order with .7 paisa lower of the two is charged...so in your case even if you had opted for Rs. 15/order since when you traded for lesser volume automatically .7 paisa should be charged...SMARTTRADEONLINE is good no doubt but if they combine Rs. 15/order offer with .7 paisa whichever is lower it would be good for people who trade less..and it won't affect SMARTTRADEONLINE much..at the same time for people trading less it would be a Big Relief...:thumb:
We had already thought of that and wanted to do it too. But some complications with our backoffice in this. Whatever is in our hands we try to be quick on that. But there are some things for which we have to depend on others (NOW, backoffice etc). They are all good and very supportive but sometimes could have different priorities compared to ours. They are like our wives/girlfriends. Can't live with them, can't live without them.

Sometimes we wonder whether Steve Jobs' approach of having a closed system and having everything from start to end (hardware, software) in your control is a better approach........There's no doubt Apple is highly successful but there are fewer examples of companies/people with that approach who are successful. So........
 
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