Can anyone explain the meaning of this paragraph on rupee fall from an article in 'Business Today' magazine?
"The ones who have hedged are mostly making do with whatever advice they get from their banks. At the behest of Saraswat Bank, for instance, Pankaj Chaddha, owner of the Mumbai-based Jyoti Steel Industries which exports steel wires and bars, hedged orders at Rs 50 to Rs 53 against the dollar from April to June this year. From July, he is hedged at Rs 57 to the dollar. But the dollar is already above Rs 55 and if it stays that way till June-end, Chaddha stands to lose. "When I hedged, Rs 50-53 looked nice," he says. "But when I look at Rs 55 today, I feel I'm missing out. The way things are going I feel it is better not to hedge at all. If the government takes some decision and we are back at Rs 50, I'll have to pay the difference."
Link to this article-
http://businesstoday.intoday.in/story/exporters-hit-by-falling-rupee/1/184982.html
Why exporter is losing when the rupee is falling? I think he should have gained.
Please explain.
How do exporters hedge? Please explain in short. Thanks in advance.