Hi,
Heres 10 year performance comparative of above example of MF, HDFC, Bajaj and ICICI. Last three columns provides you details of yearwise Cumulative Units Held, Net NAV for the year ended and Fund Value at the end of that year.
Industry Norm for charges:
1. Admin Charges levied by "cancellation of units"
2. Fund Management charges are adjusted in NAV
3. There is also Mortality charges ranging from Rs.1-5 per thousand of sum assured depending on the age. These are also levied as "cancellation of Units".
Also, in many ULIP's Death Benefit = Sum Assured or Fund Value whichever is higher. So beyond certain policy term, fund value is bound to be more than sum assured and thus mortality charges paid so far becomes opportunity loss.
Lastly, also take a note of surrender charges applicable in case ULIP's are closed before maturity, which varies company to company and policy to policy, year to year, hence cannot be quantified here.
Regards