Critical Analysis
Initially RKSV said the 1947 plan is gone no longer available for new customer but latter changed their tone. Even though they will not openly market it anymore .This shows indecision which is always bad. Which equates to lack of confidence in their pro and ultimate plan.
I have renamed the column of RKSV to dream plan as it looks like it will be their main stream plan going forward. It is hard to stomach that any body will pay 4k per month for trading. for somebody who will shell out 4k per brokerage and they have to make may be 30 to 50 k profit per month to justify the price that means very huge account size 10 lakh and above so obviously the target audience becomes very far from the average joe retail trader.
The difference between PRO plan,ultimate plan and dream plan is intraday leverage that to very little which hardly justifies the price point.
Also another contradiction is the more bigger the trading account the less useful the extra leverage. A bigger account guy will hardly utlize the full intraday leverage think about it.
And again the Ultimate plans is 10k per month where as WC is providing 10k for lifetime unlimited plans(per segment). if such is the case then we need a lot of differentiating factors to justify the price.
if the plans are designed to offer more features which are not ready now may be then it was not the right time to launch such plans.
Coming to the Dream plan RKSV served a Ace(almost) and Zerodha replied with a back hand shot and now the ball is in their court.
enough ranting coming to the point.
For value segment for nse future
zerodha 20 @250
RKSV 20 @230 + 5 free trades
So clearly RKSV is winner. Again for those extreme value seeker who are ready to compromise on the brand
we have SAS 9 per trade @250
then we have TSO 15 per trade @240 Rest all don't come into picture.
note RKSV has the lowest TC in this segment
For value segment for nse option
Zerodha 20 @ 5900
RKSV 20@7100 + 5 free trades
Clearly Zerodha is the winner . Again for those extreme value seeker who are ready to compromise on the brand
We have SAS 9@6000 rest all not come into picture.
note Zerodha has the lowest TC in this segment
Unlimited Plans
for unlimited plans for retail players the baton is now passed to 3 players SAS,WC and TSO.
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Future brokerage war will be on bracket order, advanced trading platform, data feed , advanced charting , algorithmic trading ,service and other value added features. stay tuned..
