Low cost is immaterial if the broker short changes you every now and then. Especially RM's who ask permission to trade from your account and happily buy with your money and offload the brokerages stake. I have experienced it myself and so have many of my friends. I won't name the brokers in question here but it has happened with two of them. What really pissed me off was the sense of entitlement they displayed over MY money and I decided enough was enough. What made it worse was the RM and his manager messed up the account of a very close friend of mine I had introduced, which made things very ugly, and to put it rather mildly, the parting with them wasn't pleasant at all.
Besides, this happened at their head office, not some offshoot of theirs, which made it all the more appalling. I have seen RM's suggest to their clients just the opposite of the "experts" these brokerages hire to suggest "hot-picks" to the naive watcher glued to his TV
. If the "expert" suggests buy, the RM will advise you to sell or just say that he will manage your account for a short time and give you returns of "x" amount. Now, the likes of me never really had the time nor patience to escalate it with the higher level when we had a day job and were moonlighting as some Buffet wannabe. Whats worse, the Managers weren't very forthcoming either. The fault is entirely ours though.
Whats appealing about Zerodha besides the low brokerage is the transparency and I've clearly not come across any conflict of interest on their part where they "advise" a customer to trade in a certain scrip. From whatever I have experienced in the short time span as a trader, most brokers cannot keep a track of what their employees are up to, and its always easy for "smart alecs" to pull the wool over the eyes of unsuspecting clients.
Most success stories have a humble beginning before cockiness gets the better of them. So wishing you and team Zerodha Godspeed and Success.
Oh... I've met you and Bharat... but I can't recollect displaying any hostile or aggressive behavior for you to go on the defensive