Right. More experience as traders. I am sure they are well educated in the Capital markets too. Now what is your combined experience as brokers ?? Or any kind of experience in retailing ?? Hardly any, I guess.
It's a big leap from a technician (of whatever skill level) to a shopkeeper. As a technician you want to maximise efficiency to maximise the profits from trading; as a broker you want to maximise efficiency to maximise participation from your customers. The customer's profits or losses are secondary. I'm not saying that they are not important - secondary. So, ultimately your schemes have to be primarily geared towards wider and deeper participation.
The 60 day challenge was a brilliant idea. A second round, ok. Carrying it on a continuous basis ?? I'm not sure. How many vendors run a promotional scheme on a continuous basis ?? They keep coming up with newer schemes all the time - keeps them hooked. After a while the charm of "zero" brokerage will get rubbed off, as the traders do their own math and come up with different conclusions and may or may not care to discuss with the community. After a while the competitors may come up with more attractive sounding schemes.. whatever, the market is dynamic and, at the moment, shrinking (lowering participation from the retail traders).
Hope you take this in the right spirit. As a broker, you want your customers to improve their bottomline, and as a customer, I want the same for the broker.
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It's a big leap from a technician (of whatever skill level) to a shopkeeper. As a technician you want to maximise efficiency to maximise the profits from trading; as a broker you want to maximise efficiency to maximise participation from your customers. The customer's profits or losses are secondary. I'm not saying that they are not important - secondary. So, ultimately your schemes have to be primarily geared towards wider and deeper participation.
The 60 day challenge was a brilliant idea. A second round, ok. Carrying it on a continuous basis ?? I'm not sure. How many vendors run a promotional scheme on a continuous basis ?? They keep coming up with newer schemes all the time - keeps them hooked. After a while the charm of "zero" brokerage will get rubbed off, as the traders do their own math and come up with different conclusions and may or may not care to discuss with the community. After a while the competitors may come up with more attractive sounding schemes.. whatever, the market is dynamic and, at the moment, shrinking (lowering participation from the retail traders).
Hope you take this in the right spirit. As a broker, you want your customers to improve their bottomline, and as a customer, I want the same for the broker.
.......
there are two great things to understand for any marketer/businessman-
1. Advertising in the final analysis should be news. If it is not, it is worthless.
2. The only consistent thing in advertising/promotion is the absence of any consistent.
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