Zerodha's Birthday Gift(s) for 2012 (15th Aug - 2nd birthday)

[timepass]

True, what ST said.

Zerodha is talking big, but when it comes to implementation they are falling flat
and not able to reach the expectations.

I don't expect any reductions, rewards etc., but the existing things in place need
a lot of improvement, but nothing seems to have been done. They are just trying
to add more modules to the existing platform, but I am not sure if they are
going to offer a stable and meaningful platform to trade.

Worse, the responsiveness of Zerodha is coming down. Another two birthdays,
they will be as good or as bad as any other indian broker.

I don't think Zerodha is listening. They just talk what they want to talk - not
what you want to listen.

I think all our complaints stem from their inexperience as a retailer. They started off with a bang as a discount broker, but later on, after initial success, got more into their "experienced traders" mode and the primary function of discount brokerage got misplaced somewhere along the way. Meanwhile, they also lost the first mover advantage as other discount brokers came along with attractive schemes.

Let's remember that Zerodha did make moves in the direction of more discounts - they started with Plan A and Plan B and later reduced everything to the primary plan A only. Later they reduced the transaction charges. I think that it is their quest for technical excellence that has cost them a goodly bit of time and clients. The basic fact is that a discount vendor can not really afford to invest much in technical excellence. They can't afford to develop their own technology and have to outsource it. And when they outsource it, the software vendor is free to sell the technology to other brokers as well. So, the pioneer does not have the first mover advantage for long.

So, the primary way a discount broker continues developing his client base is through more discounts, technical excellence being an additional strength.

I really think that they can take a lesson from Big Bazar and make the "Birthday Gifts" an annual feature/ tradition.

 

[Sunny1]

I think all our complaints stem from their inexperience as a retailer. They started off with a bang as a discount broker, but later on, after initial success, got more into their "experienced traders" mode and the primary function of discount brokerage got misplaced somewhere along the way. Meanwhile, they also lost the first mover advantage as other discount brokers came along with attractive schemes.

Let's remember that Zerodha did make moves in the direction of more discounts - they started with Plan A and Plan B and later reduced everything to the primary plan A only. Later they reduced the transaction charges. I think that it is their quest for technical excellence that has cost them a goodly bit of time and clients. The basic fact is that a discount vendor can not really afford to invest much in technical excellence. They can't afford to develop their own technology and have to outsource it. And when they outsource it, the software vendor is free to sell the technology to other brokers as well. So, the pioneer does not have the first mover advantage for long.

So, the primary way a discount broker continues developing his client base is through more discounts, technical excellence being an additional strength.

I really think that they can take a lesson from Big Bazar and make the "Birthday Gifts" an annual feature/ tradition.

your assumption is wrong ...infact most of the brokers outsource software including icici (icici dont even provide decent trading software ).....discount or no discount ....

only few had developed thier software ...like sharekhan ...india bull...

 

[Sunny1]

Zerodha is talking about Z Trader, BSE, Margin against shares etc for a long time now......they will concentrate more there as all these increase their brokerages.

They talked about good charting in Z Trader but I find charting in Omneysys Nest Trader to be pathetic to say the least. If someone can daytrade looking at these charts, he can as well trade without having the charts...Zerodha also talked about educating on automated trading....nothing happening there....Zerodha challenge died its natural death in just one challenge...and the reason given that people opened multiple accounts does not appear to be the real reason.

I had great expectations from them initially but now toned down these expectations considerably.....so I dont expect anything new from them....but hope that they atleast continue with present level of customer service.

Having said that I will be happy to get pleasantly surprised.....

Smart_trade

Hey ST ....are you talking about charting that is built in NEst and now ...
Or nest plus plugin ?
plus plugin has good charting ...I mean its trade able

 

[Smart_trade]

Hey ST ....are you talking about charting that is built in NEst and now ...
Or nest plus plugin ?
plus plugin has good charting ...I mean its trade able

Talking about Nest Plus plugin charting.....user unfriendly.....try changing timeframes, multiple scrips, or zoom in /out...... it is so boring that you loose interest in trading....

ST

 

[timepass]

your assumption is wrong ...infact most of the brokers outsource software including icici (icici dont even provide decent trading software ).....discount or no discount ....

only few had developed thier software ...like sharekhan ...india bull...

Fine. But see, the abovesaid brokers outsource their software and don't provide a decent trading platform, despite charging higher fees from their clients. Yet they survive and thrive. Zerodha, being a discount broker, has less leeway for spending money on the software development.

So, my point finally is, maintain the larger focus on the discounts, and let the technicals be the lesser focus. The traders will ***** about the lack of proper charting etc.. but continue with them because of lower costs.

 

[Sunny1]

Talking about Nest Plus plugin charting.....user unfriendly.....try changing timeframes, multiple scrips, or zoom in /out...... it is so boring that you loose interest in trading....

ST

I agree on that

 

[columbus]

SUGGESTION:

You advertise vigorously on TV.

 

[timepass]

Ztrader...they are already on full swing ....awaiting nse approval ..

Ok.. But we are discussing a birthday gift in that thread. So, this perhaps won't make it.

for transaction charges .....its not in their hand....they have already clarified it..
Transaction charges for options are different from transaction charges for futures. Anyway, they would know the best where they have the margins.

what else you want ...?

Not really the point, brother. The point actually is, what can they give ? They know best. Also, the point under consideration is whether they are willing to give something more or have they reached their limits


ahh...monthly fixed brkg...this is only thing they can look into...but its their call

It would be interesting to hear from Zerodha in this matter. Of course, they can choose to discontinue birthday gifts.

 

[Sunny1]

Also, the point under consideration is whether they are willing to give something more or have they reached their limits

Now this is the right question...and its meaningful...

Hope they can response as soon as possible...i think they are not answering ...cos they want to give surprise...
15th is near...I feel they would announce something for sure..

 

[timepass]

15th is near...I feel they would announce something for sure..

I wish I could press the "Thanks" button 3-4 times for that post :clap: