Dear zerodha,
We appreciate the fact that you are one of the pioneer in the online discount broking.Please introduce a plan for high frequency traders.
You are Quite expensive for high frequency traders like me.Even winners of the 60 day challenge are high frequency traders.Even If we take 6 trades per day conservatively, brokerage is becoming rs270(after service tax).Monthly brokerage will be rs 7000-10,000.Yearly we may end up with paying above rs ONE LAKH.
It means that Even winners are not getting brokerage free trading.They may end up with paying rs1000 as service tax on brokerage per month.It is becoming DHA to your high frequency trades and It is against your motive of providing ZERO DHA TO YOUR CLIENTS..In this way you are depriving your clients competitive advantage when compared with VPS, SMART TRADE,SAS ONLINE,RKSV.
Please introduce MAX CAP HYBRID PLAN or daily maximum cap plan like APOLLOMONEY"s rs 98 per day plan.Please take innovation to another level to get the competative advantage to you and your clients.As you achieved economic size of operation, you can share that benefit with the clients. In these days migrating to another broker is one application and one week time away only.Please take it as sportive
ksp,
According to us fixed brokerage per month/day is a flawed business logic and also not following exchange compliance which states that we cannot charge before rendering service.
I think it is important to know that brokerages are also a business and the only way they will be able to keep running the business is if they are profitable. We are in this for long term and can't imagine how all the businesses that you just mentioned can make profits over a longer period of time. Typically when businesses don't make profits over a longer period of time, the quality drops, the management interest drops and in the end the risk comes backs to the end user.
We know that the next war in the brokerage business will be technology, where everyone will be queuing up to better each other. No one has initiated this process, but once it starts it will be like an Arm's race for sure among brokers, race to provide the best technology, which will again be good for retail customers. We at Zerodha are ready for this and may end up being the first ones to initiate it, without affecting the present pricing.
All said and done, this business for now is being done without the long term vision by a few. Upto 10% of revenue of a brokerage goes in bad debts, a big move in the market can cause bad debts to baloon, donno if all the new boys have factored all of this in their pricing, but as they say time will tell.