As I have said before it is not why we are so less, it is why others are so expensive .... We are doing business online and are catering to only online traders... We don't need offices in every city, if a client is online we can serve him online... most of our clients would agree that we are doing a decent job serving them... the power of the web is immense, this is just the beginning of things we are going to be introducing.... If you wanna speak more about it, leave a message on india@zerodha... Cheers...
=>working on reducing our charting costs [which is very high], by improving your charting feature.
=>getting into commodities[mcx] soon.