@Zerodha,
Any plans of starting fixed brokerage per month plans in the near future ? I see that some of your customers have also opened accounts with other brokers because there is a fixed brokerage plan and lower transaction charges.
Smart_trade
Taking money upfront is not a true essence of doing broking business,infact any business... Imagine before you go to a restaurant you have to pay some money(however little), or you have to pay before entering shopper stop..
Discount broking as it is across the world is where you pay a fixed per trade fees without any commitments.. Whatever we do will be according to this philosophy... We would never get into a model where we ask any money upfront...
About lower transaction charges, 90% of business today happens in options.. If transaction charges for futures which comprises of less than 10% of the business is reduced, it is just a marketing gimmick which can hurt the business model on a longer term... Today anyone can reduce charges, but no one will accept if it has to be increased tomorrow...