Hey guys,
Will try to address most of this. These are very good questions and we had to pull in people from high-level teams to get them addressed. Let me first start by saying that we have found a sustainable profit model and that we are not losing money by any means. Many competitors have told our clients such things and it's simply not true. You should instead ask them to lower their prices. What we provide is not a "promotion" model of any sort and many of you here are able to see that.
Our current model is to cater to guys who do a lot of trading and don't require all the bells and whistles that come with a full service brokerage account (advice, tips, margin against shares, etc..). We keep our costs low by having one office that employs multilingual associates and services Pan-India. The customers are generally young, know how to trade, and have a good understanding of technology. They don't want to be bothered by calls such as "Sir, Nifty is 5 points down, do you want to buy?" Furthermore, compliance is and always will be our topmost priority -- every one of our customers had to get a webcam IPV, and we are very strict about this compliance requirement. These are preventative actions taken to ensure that we are fully compliant with SEBI, while keeping our costs low.
Our future plan is to continue servicing clients. Adding segments will help us attract new customers, but if we are not able to provide the same (or better) level of service, it will have to wait.
It is our policy to not reveal user counts and trading turnover. Such facts are not verifiable and even the biggest brokers have gone bust in the past. But, let me go through some of our core values that we stick by.
One of our core values is to stay ahead in technology. The founders are all geeks who come from pro-trading backgrounds. The three of them have done schooling from the US (not just college). With experience in working with world-class pro and retail brokerage platforms, we want to make sure that whatever decisions we make in terms of investing in technology, the result will be an amazing one. It may take us a while to evaluate how to move forward on this front but it's only because we are treading carefully.
Another core value is to do business with honesty and ethics. This industry has its fair share of bad customer service and unethical practice; we want to change this image. Putting your money in a "finance company" should not be akin to a scam as it was in the 90s. India is becoming a global player and it is time we start changing the way we do business.
Whew, long post! We are growing guys, and it is an exciting time for us as well. In the next few months, we will have more people join the RKSV team than we had when we introduced the Freedom Plan to all of you.